CIGNA Hayat Sigorta S.A., based in Istanbul, will offer individuals in Turkey, products and services that provide supplemental health care and financial protection. These products and services are marketed through affinity partners and direct channels, such as the Internet and Direct Response Television.
“Turkey represents a significant opportunity for CIGNA because our product portfolio and distribution model reflects the needs of the consumer and is tailored to the marketplace,” said Bill Atwell, president of CIGNA International.
“Our direct distribution capabilities differentiate us and will provide value to the people of Turkey. Our expansion into Turkey demonstrates CIGNA’s commitment to being a global health services company, and our locally staffed team and operations represent our customer-centric approach to the marketplace.”
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