Kitchen culture is adapting rapidly to changes in lifestyle; In recent times, radical changes in people’s lifestyle and tastes due to urbanization, industrialization, increases in income and consumer choices have oriented people to use more functional, attractive and practical houseware appliances. While working with simpler kitchen tools in the past, today people prefer more serviceable, colorful, design-based products.
The Turkish kitchenware industry has flourished by recognizing the changes brought by the new-era consumer trends, by keeping pace with global innovations and by closely monitoring the dynamics of domestic and foreign demands. Turkish producers and exporters closely monitor domestic and global trends and have utilized them to improve and diversify their production capabilities. In the last five years, they have achieved notable success in world markets through a range of materials: glass, porcelain, ceramic, metal and plastic kitchenware.
This is born out by the fact that the value of its exports rose from US$ 511.1 million in 2000 to US$ 1.94 billion by the end of 2010.
Why Turkish Kitchenware?
Turkish Kitchenware products are preferred by the leading countries of the kitchenware industry such as the UK, Germany, France and Italy. These markets value the reliability of Turkish companies, the dependability of their just-in-time deliveries, and the high quality of their products certificated to international standards, the efficiency with which they inform their overseas customers about market changes and product innovations, and the ease of traveling and doing business within Turkey.
Turkish products have become a world-wide kitchenware trade mark, recognized by specialist retailers and the world’s biggest chain stores for their aesthetic, functional and original design, highly competitive prices and on time delivery. Also, the leading Turkish companies have an effective after-sale services network both in Turkey and in the countries they export to, as they are aware of the importance of after-sale services. In addition, Turkish companies are developing their administrative and production structures and are gaining certificates of international standards such as the ISO 9000 series and CE marking and certificates of country-based standards such as TUV (Germany), NFS and UL (USA), GOST (Russia), STANCOCERT (Ukraine), ISCIR (Romania), CO (Bulgaria).
Turkish Kitchenware with highly modernized production techniques
Although the kitchenware product range is very wide, Turkish industry produces most of these products intensively using modern processes and techniques. Turkish manufacturers and entrepreneurs are investing at an increasing rate to meet the demand for plastic, steel, copper and aluminium kitchenware, along with glassware, ceramics, porcelain and cutlery.
This has also been accompanied by investments in modern technology and marketing techniques to gain a greater share of target markets.
Turkish Kitchenware brand in leading kitchenware markets
The vision of the Turkish Kitchenware Industry is to become one of the leading global kitchenware suppliers through concentrating its entire energy, sources, knowledge and experience purely on the industry, by fostering development with its customers, markets and its competitive practices.
In accordance with this vision, Turkish Kitchenware companies focus on creating differentiation in product design and branding, use of advanced technology and of high quality manufacturing, and accordingly creating a good image for Turkish products in international markets, in addition to their highly competitive prices.
With this perspective, Turkish Kitchenware export potential is increasing rapidly and today our products are sold in more than 160 (one hundred and sixty) countries. Developed markets like the UK, Germany, France and our regional partners such as the Russian Federation, Iraq, Iran, Azerbaijan and Romania are the main consumers of Turkish Kitchenware.
Development of the Turkish Kitchenware Industry
The Turkish Kitchenware Industry has a tremendous potential. Turkish producers meet the bulk of domestic demand and have gone on to develop new markets overseas. A key indicator of their success has been the rising demand for Turkish kitchenware in the international arena where it has more than tripled the value of its exports since 2000, and Turkey has become a leading exporter of electrical and gas cookers, glass, steel and plastic kitchenware. The EU member countries and neighbour countries are the largest consumers of Turkish kitchenware.
In 2009, the total value of world kitchenware exports was $58.9 billion. Turkey then enjoyed a 3.3% share of this business and is well placed to increase this in coming years in line with the strategic trade objectives of the industry. Projected growth of the Turkish economy as a whole will also stimulate further growth in the industry.
The industry has been implementing new market access strategies and customer-focused marketing techniques to expand their Turkish market share. The Turkish Kitchenware Exporters are well represented at the biggest international exhibitions and trade fairs, especially Ambiente (Frankfurt-Germany), IH&HS (USA), Hong Kong Houseware Fair (China) and Tendence (Frankfurt-Germany). These have become regular meeting points for customers of Turkish producers from many different countries.
Besides organizing trade delegation visits to the target markets, organizing buying missions from emerging markets and national participation of Turkish firms in international fairs, preparing industrial researches, papers and documents, the Istanbul Mineral and Metals Exporters’ Association contributes to the development of the industry by organizing an Industrial Design Competition which encourages functional, creative and export applicable designs.
Especially since the beginning of the 2000′s, Turkish Kitchenware producers have been attaching much more importance to high quality designed products. Within this context, this prominent Industrial Design Competition brings together famous Turkish industrial designers with the producers, and competitor designs have been produced continuously by Turkish producers.
